First Casino Royale TV Spot
Pierce007
Posts: 32MI6 Agent
The first tv spot for casino royale aired about 10 minutes ago during the first commercial break for ABC's hit show LOST. This is great marketing by Sony becuase this show is one of the highest rated in America. It was about 30 seconds worth of the new trailer material ending like the trailer did with the car crashing.
Comments
Haven't seen the spot yet, but I'm naturally looking forward to it. It's time we had some on TV.
"I am not an entrant in the Shakespeare Stakes." - Ian Fleming
"Screw 'em." - Daniel Craig, The Best James Bond EverTM
(BTW, thanks Em for the link)
That's all I have to say about it.
But really, I'm not going to sit around and pick apart the publicity. Eon's done pretty well over the last 40 years so that's one thing we should be able to trust them on, whether we like the idea of Craig/CR or not.
Then again, what the hell? What else are we going to do for the next 5-6 weeks?
Thanks Ben (doubt I'd pay $40 for them though...)
Wow!! Now that price is just stupid.
0 bids so far. Now there's a suprise....;)
Funny...I also saw it at a friend's house on a big HDTV screen. Craig did look "cleaner". But I remained quiet and watched the group's reaction to the new Bond film. Some of the women in our group were aghast that there was a new actor and cringed (I guess they just forgot about the new casting). Those who recognized Craig noticed the digital enhancements. But I think the real problem is the marketing. What's with the voice-over "See how James--became BOND!" It generated a big laugh from my friends. It's unintentionally comical and implies that "Bond" is a magical state of being or some sort of super-hero status. One of the guy's in the group said something like, "What is this, a comic book origin story?" Sony/Eon seems to be clueless on how to present this film to the public.
Everyone is within their right to be critical and, as long as it's not aggressive, negative, of the way the film is progressing and the film itself. But if you're coming here to bash it for bashing it's sake, then just don't. Go join some board like Craignotbond or whatever, and leave us in peace to actually be objective about the piece, OK?
Christianne, I have to say that I've noticed you come here only to criticise Casino Royale. Are you even a Bond fan? You've shown no evidence of it so far. I think it's safe to say that people pay absolutely no attention whatsoever to anything you've got to say these days anyway.
I dunno, seems the overwhelming majority of fansite responses are very positive, so at least EON/Sony are making Bond fans happy...well, most of them anyway.
As for the general public, there's just as much (if not more so) anecdotal positive feedback as anecdotal negative feedback, also the two mostly positive test screening reviews...but we really won't know the final verdict on that front till November, will we? Until then, I suppose one person's opinion of how CR will fair is as valid as another's. Sure seems like there's some positive buzz forming out there, but maybe it's just how I choose to see things.
There are plenty of people on this forum that are critical of aspects of the movie. That includes me (don't like the latest posters, don't like the theme tune, still uneasy about the reboot idea), and still includes quite a few people, the majority in fact, in varying degrees, including some people who I count as friends. It also makes a change, I've been accused in the past of just the opposite by some people. As I said, there's nothing wrong with criticism and negativity within reason. But you don't seem interested in talking about anything other than bashing the film, making groundless sweeping statements, and hoping those who are looking forward to it end up "hurt".
You haven't seen the film. How can your sweeping criticism actually be completely objective? I'm not on any side - I might hate Casino Royale, or I might love the film and dislike Craig as Bond. I don't know, because, you know what? I've not seen the film yet. I'll go and base my decisions on when I see it. As I said above, there are some people on here who bring up incredibly valid, thoughtful critical points - then there are those who are just out to trash it. You showed your true colours when you said you "couldn't wait for Nov 17th so that some people get hurt" when CR fails at the box office. Really, that's just not criticism - it's immature, spiteful and nasty.
As for having something against Americans... How did you get that? I said "speaking for North America is ludicrous", which it is - there's over 300m people in North America (which includes Canada, by the way) and I'm guessing not all of them agree with you.
Well, Tomorrow Never Dies and Die Another Day didn't do what I expected, and I'm still as fit as a fiddle.
Do you like the new poster? Athena on CBn posted a nice pic of the one in LA:
http://debrief.commanderbond.net/index.php?act=Attach&type=post&id=6954
For a banner style ad, the one at Cannes (without the overexposed eyes) was more effective, to be honest. Nothing has yet topped the teaser poster, though.
And on the subject of the TV Spot, which I haven't actually commented on yet - why that hideous voiceover?? Why, why, why, why, WHY??
On the off-chance that High Guard should return, or to those who would agree with what he's written here, let me say this:
This is one of the most unfair and wrong-headed things I've ever read, directed both at Moonraker 5 and at AJB. No one has been run off this site for criticizing either Casino Royale or Craig--and, as Moonraker 5 observes, both he and the rest of the admin staff have heaped both derision and praise on what is developing with the film. Those who have been "run off" fit into one category: obnoxious jerks who feel it is their God-given right to cram their opinions down other peoples' throats and/or to heap derision on the opinions of others. We've been equal-opportunity banishers, giving the boot both to one lout who wouldn't stop posting nasty photoshopped images of Craig and to another who routinely derided critics of Craig as being in love with Brosnan who were not "true" Bond fans.
And AJB being a "Flower family" or, worse yet, a "Happy Carebear Family?" There has never been a day when I've been on the site where someone hasn't disagreed--often passionately--with another person. However, it wouldn't cross my mind, or, most likely, the mind of any other mod, to ban the person. So long as disagreements are kept civilized and the tone of the message is respectful, people may say what they like here.
Last of all, we do ask that people who choose to post in this particular forum at least keep an open mind toward Casino Royale. All we've seen of it are trailers and some images, and we've heard the theme song. Otherwise, the movie hasn't even been released yet. If, after you've seen it, you want to come here and talk about what an enormous pile of crap it is, fine; but to come here at this time just to pee all over a movie you have no intention of seeing, especially when you think that everyone who does plan to see it is an idiot, serves no other purpose but to stir up anger and resentment. If you don't want to see CR, don't see it--but please don't abuse the rest of us for wanting to see it.
Rant over. Thanks for reading.
Now, I saw the ad and thought it was fine. I didn't find the whole "how James became Bond" line funny at all, because the voiceover emphasized his name in a way that clearly made a distinction between some chap we simply call "James" and the guy we unmistakably know as "Bond." Did they "clean up" Craig? I honestly didn't notice, but I might have seen a lower resolution image. "Cleaning up" an actor digitally is the new makeup and lighting anyway, so it wouldn't bother me.
"I am not an entrant in the Shakespeare Stakes." - Ian Fleming
"Screw 'em." - Daniel Craig, The Best James Bond EverTM
Which is exactly why CBn has its (non deserved) reputation as banning those who don't like Craig purely for that opinion, which of course isn't true. It just so happens that the majority of people acting in an obnoxious fashion are those who dislike Craig; mainly because what they are saying is negative in tone and it's easy for negativity to become overwhelming and descend into out and out nastiness. That's not to say all people who don't like him are like that, but it's important to notice the difference.
The majority of those obnoxious are the anti-Craig? Of course, what constitutes being obnoxious is subjective. Whether or not yours is a true assessment, you are correct that not all the obnoxious posters are from the anti-Craig camp.
"James becomes Bond!" is so darn tacky.