Merchandising Suggestion

pirasite

Dear GlaxoSmithKline Pharma Inc.
Your Marketing is either asleep or has no humour at all.
Well, I'd suggest you immediately offer this special edition to all 007-fans that suffer from asthma to enjoy life more.

http://www.hidebehind.com/img/54008490.jpg
1. casino_royale_007_lechiffre_ventolin.jpg --> http://www.hidebehind.com/54008490

EDIT: Since you use the official logo we can't host the image on this site. However, people are welcome to use the link. HB

Hardyboy

I was an asthmatic child (and I still have some slight respiratory problems) and I had to use an inhaler. Somehow, I don't think that having Le Chiffre glare at me every time I took a breath would have made my trauma any easier!

SiCo

A nice idea but I would rather they released a shinny chrome holder as he uses in the film.

I also don't really see how them using it as marketting will help, you either need one or you don't!

Maybe there is an idea for inhaler skins...!

Donald Grant

SiCo wrote:

A nice idea but I would rather they released a shinny chrome holder as he uses in the film.

My wife as an asthmatic owns several of these Albuterol inhalers. Ventolin is one of the branded forms of Albuterol. A little black paint for the cap, some mirror chrome paint, vacuum metalizing, or silver leaf (the cheapest) and you've got it.

DG

Dell Deaton

pirasite wrote:

Dear GlaxoSmithKline Pharma Inc. ... Your Marketing is either asleep or has no humour at all ... Well, I'd suggest you immediately offer this special edition to all 007-fans that suffer from asthma to enjoy life more....

Before any marketing, maybe if someone on the inside had actually provided for the proper use of an inhaler in the first place, that would have been the biggest plus from my perspective.

PoorMansJB

I'm not quite sure what we're to make of Le Chiffre in the film but if you know the books, then he's not asthmatic ... he's a benzedrine addict; the inhaler isn't medicinal.

Probably NOT a connection anyone in pharmaceuticals would care to share I don't think.

Dell Deaton

PoorMansJB wrote:

I'm not quite sure what we're to make of Le Chiffre in the film but if you know the books, then he's not asthmatic ... he's a benzedrine addict; the inhaler isn't medicinal.

Probably NOT a connection anyone in pharmaceuticals would care to share I don't think.

In today's society, one man's pejorative is another man's pursuit!

pirasite

PoorMansJB wrote:

I'm not quite sure what we're to make of Le Chiffre in the film but if you know the books, then he's not asthmatic ... he's a benzedrine addict; the inhaler isn't medicinal.

Probably NOT a connection anyone in pharmaceuticals would care to share I don't think.

Well, look what I have found in the german Version of Wikipedia - looks like it doesn't matter if it's Ventolin or Benzedrin, comes all from the same company

Wikipedia wrote:

1932 bringen Smith, Kline & French in den USA Amphetamin in Form des Sulfatsalzes als Benzedrine®-Inhalator als Asthmamittel auf den Markt, auch in Deutschland wird das Mittel verkauft, dort als Benzedrin®.

(http://de.wikipedia.org/wiki/Amphetamin)

Interesting: Both Benzedine and Ventolin are against asthma, both come from Smith Kline (company name has certainly changed a couple of times) so it just might be that at the time CR was written, nobody knew about the amphetamine-aspect we know today, but Le Chiffres's character was just being thought as an asthmatic. Looks like I've been lucky to hit the right spot in that matter, don't you think? And yes, know I know why GlaxoSmithKline would never ever want anyone to remember...