I suspect you know nothing about marketing at all: read the Campaign piece. They deal with marketing, the Daily Mail don't 🤣 Posting childish Star Trek pictures doesn't change that.
They didn't spend $45m, they spent $100m on marketing the Skyfall partnership- how much do you think global multi-media campaigns cost? 😂
If they're happy to pay for the 007 brand then ask yourself why this doesn't happen when there isn't a new Bond film out. It's because they get a much better deal when Eon need them to market the movie: if there was no movie coming out then they'd be paying Danjaq more because they (DJ) are not getting any benefit. It's a two-way deal, I can't explain it any clearer.
I suspect they likely don't: when Eon have a film out they want it promoted - why do you think all of those tie-in ads end in 'SEE SKYFALL IN CINEMAS NOW' at the end? To make the electric razor look good? Money is not the only commodity.
If you wanted Bond in your advert the year after next, then yeah: you'll be paying licensing (although more than likely you'd be dealing with an exclusive contract they already have in place with another brand).
They didn't have to rush into anything after acquiring the rights, They got the rights to Casino in 1997, imagine if they had given that to Lee Tamahori😲
The part of this discussion that I'm having trouble squaring is this:
No one knows better than Barbara Broccoli that the most important creative decision Eon can make—and not coincidentally the most important commercial one, too—is hiring the right actor to play Bond. Cubby proved that with Connery. Babs proved it again herself with Craig.
Hiring the next Bond is exactly where she finds herself at this moment. It's either triumph or tragedy for her.
Speaking as someone with training in psychology, I can say that this is not the sort of high-stakes situation a person seeks out unless they are heavily invested in the outcome.
Are we 100% sure that Craig won't be back for a 6th? What if NTTD ends with Bond being rehired by M16, getting his number back, the David Arnold bond theme playing and the next thing we hear is that Craig is in talks to return one more time
Yeah I don't really buy that she wouldn't be interested. You don't run these sort of huge companies and go under high stress situations in a very public way unless you choose to be. I'm not convinced that someone who is more interested in theatre becomes the Vice President for Film of BAFTA, either.
That doesn't require too much of a leap of imagination. The trailers for Casino Royale had a few instances of speed ramping which I remember at the time led me to think that it might be part of the editing style of the casino scenes of the film. Luckily not!
Comments
I suspect you know nothing about marketing at all: read the Campaign piece. They deal with marketing, the Daily Mail don't 🤣 Posting childish Star Trek pictures doesn't change that.
They didn't spend $45m, they spent $100m on marketing the Skyfall partnership- how much do you think global multi-media campaigns cost? 😂
If they're happy to pay for the 007 brand then ask yourself why this doesn't happen when there isn't a new Bond film out. It's because they get a much better deal when Eon need them to market the movie: if there was no movie coming out then they'd be paying Danjaq more because they (DJ) are not getting any benefit. It's a two-way deal, I can't explain it any clearer.
I suspect they likely don't: when Eon have a film out they want it promoted - why do you think all of those tie-in ads end in 'SEE SKYFALL IN CINEMAS NOW' at the end? To make the electric razor look good? Money is not the only commodity.
If you wanted Bond in your advert the year after next, then yeah: you'll be paying licensing (although more than likely you'd be dealing with an exclusive contract they already have in place with another brand).
They didn't have to rush into anything after acquiring the rights, They got the rights to Casino in 1997, imagine if they had given that to Lee Tamahori😲
The part of this discussion that I'm having trouble squaring is this:
No one knows better than Barbara Broccoli that the most important creative decision Eon can make—and not coincidentally the most important commercial one, too—is hiring the right actor to play Bond. Cubby proved that with Connery. Babs proved it again herself with Craig.
Hiring the next Bond is exactly where she finds herself at this moment. It's either triumph or tragedy for her.
Speaking as someone with training in psychology, I can say that this is not the sort of high-stakes situation a person seeks out unless they are heavily invested in the outcome.
😲😂
Just imagine those weird 90s speed-ramped zooms (with associated strange clanking sound effects) into the cards being turned over on the table!
Who says Barbara will be in charge to pick the next Bond?
Are we 100% sure that Craig won't be back for a 6th? What if NTTD ends with Bond being rehired by M16, getting his number back, the David Arnold bond theme playing and the next thing we hear is that Craig is in talks to return one more time
Yeah I don't really buy that she wouldn't be interested. You don't run these sort of huge companies and go under high stress situations in a very public way unless you choose to be. I'm not convinced that someone who is more interested in theatre becomes the Vice President for Film of BAFTA, either.
That doesn't require too much of a leap of imagination. The trailers for Casino Royale had a few instances of speed ramping which I remember at the time led me to think that it might be part of the editing style of the casino scenes of the film. Luckily not!