Tom Ford and Others, weird!

Paperbill · January 2010

As an advertising professional I understand creating demand by limiting production or an offering, But the hard to find Tom Ford stuff and cream colored levis, etc defy logic. I wonder if they paid a product placement fee?

toutbrun · January 2010

I don't think Levis paid because it's not really seen in the movie and it was not advertised in newspapers or something that they were dressing James Bond. Omega sure has. It's even in CR's script. It's well integrated, but...

Tom Ford still offered 40(?) 10,000 USD suits so I don't know if they paid. It's not in the movie but they did get advertised by the newspapers all around the world. On the other hand, they do not really wish to sell the products worn by James Bond (to begin with ties). So I guess it was more a long-term strategy. Omega made James Bond collectors editions.

I think Tom Ford's clothes were good. I loved their ties.

Paperbill · January 2010

You can walk into just about any Omega dealer and find a Planet Ocean or Seamaster, perhaps not the speial editions, but those wern't used in the movies anyway. It seems that Tom Ford could have done a better job capitalizing on the Bond connection.

007 and a half · January 2010

When filming is running on a production the clothing is chosen by the costume designer from the items in 'season' and by the time the film is released the designer has changed the whole range.

Therefore it's difficult to purchase such items as designers change things so quickly in these times.

There are also some items such as the Tom Ford jacket which was made in blue for QoS only it seems, as for Levis, they change their range very frequently.

That's why Magnoli are so popular in these parts as he seems to have a great attention to detail for replicating what we see on screen at a much lower price than Mr Ford places his products at.

saint-antoine · January 2010

The main problem I find with "Bond screen used clothes hunting" is that when a movie comes out the scenes where the clothing items are used have been shot sometimes as much as a year earliyer. It makes it difficult then to find the real items in the stores or online because they were part of a collection that is mostly no longer available. That's why it is important to look for stuff when promo pictures come out before the movie does as shooting is still going on...

toutbrun · January 2010

I think everyone will be more than ready when the next Bond comes out.

Kittlemeier · January 2010

toutbrun wrote:

On the other hand, they do not really wish to sell the products worn by James Bond (to begin with ties). So I guess it was more a long-term strategy.

Except for sunglasses of course.

Paperbill · January 2010

That's kinda my point, as a marketing professional, you can't get a bigger shot in the arm than James Bond, why would you not embrace it?

toutbrun · January 2010

Kittlemeier wrote:

toutbrun wrote:

On the other hand, they do not really wish to sell the products worn by James Bond (to begin with ties). So I guess it was more a long-term strategy.

Except for sunglasses of course.

You're right, but they are mostly sold by someone else than official Tom Ford stores. It's their commercial branded "007" product.

Paperbill wrote:

That's kinda my point, as a marketing professional, you can't get a bigger shot in the arm than James Bond, why would you not embrace it?

Good question. I think that when you sell 10,000 USD suits or 1,800 USD cardigans, your market is not kids that want to look like James Bond. It's for very very rich people to have a very exclusive tailor. Something that is unique but also not too obvious, so that only very rich people can know it's worth so much. I don't think they have interest in selling "007" stuff other than small accessories, such as sunglasses (made by Marcolin, by the way).

Maybe perfumes.

Roikins · January 2010

First, I think you need to understand that Tom Ford is starting up a brand new high-end designer label. He's simply trying to build the high-end brand image by keeping the price high and production limited to keep it a luxury. He's obviously done some publicity so that anyone wanting to know who made Bond's latest suits can find out in a Google search, but he hasn't milked it to the point that it's common knowledge, but isn't that the case with most of the suit providers of past Bonds? I'm sure not too many people knew about the Brioni suits. My guess is in a few years, after he's been established as a high-end designer label, he'll come out with a lower priced line that's slightly more accessible to your upper middle-class person, or even a sportier line that's accessible to the person with enough disposable income to buy a few pairs of $150+ jeans or an LV purse for their girlfriend.

David Schofield · January 2010

toutbrun wrote:

Kittlemeier wrote:

toutbrun wrote:

On the other hand, they do not really wish to sell the products worn by James Bond (to begin with ties). So I guess it was more a long-term strategy.

Except for sunglasses of course.

You're right, but they are mostly sold by someone else than official Tom Ford stores. It's their commercial branded "007" product.

Paperbill wrote:

That's kinda my point, as a marketing professional, you can't get a bigger shot in the arm than James Bond, why would you not embrace it?

Good question. I think that when you sell 10,000 USD suits or 1,800 USD cardigans, your market is not kids that want to look like James Bond. It's for very very rich people to have a very exclusive tailor. Something that is unique but also not too obvious, so that only very rich people can know it's worth so much. I don't think they have interest in selling "007" stuff other than small accessories, such as sunglasses (made by Marcolin, by the way).

Maybe perfumes.

You've got it.

The "I want to dress like Craig" fan cannot - for the majority - afford Tom Ford kit. Tom Ford know that, so they are not bothered. If a businessman has read the Ford-Bond link in a lifestyle mag and decides to opt for their kit, fine. But that's as far as it goes.

Simply, Tom Ford's market is not (most) ajbers. Invariably, there is moaning about the cost, they can just about "manage" a tie, patronise Magnoli for replica kit .

However, Ford is no different in this resepct to Turnbull and Asser or Brioni in the past.

That's just obviously their market, Paperbill. Exclusive, not mass.

Tom Ford and Others, weird!

Comments