Manufactured Controversy?
Sir_Miles_Messervy
MI6 CLASSIFIEDPosts: 113MI6 Agent
As much as the media tries to convince me that Bond fans are outraged at the fact that Bond will be drinking a Heineken in the next film, i can't bring myself to believe it -- the outrage that is.
When I first heard the news, I had no strong reaction to it one way or another -- except for the fact that every Heineken I've ever had has been skunked and I'd hope Bond has slightly better beer choice. I reasoned that product placement has long been an overt and important part of the Bond franchise and this falls right in with that history. Having a hunch, I logged on here to see what the general reaction was and saw very little about the topic at all (which furthers my theory).
Anyhow, I figured I'd see what your reactions are. Is the media manufacturing outrage based on errant tweets or us Bond fans truly livid (and I didn't get the memo)? Also -- has everyone forgotten that this is not, in fact, the first time Bond ordered a beer or gone without a martini?
When I first heard the news, I had no strong reaction to it one way or another -- except for the fact that every Heineken I've ever had has been skunked and I'd hope Bond has slightly better beer choice. I reasoned that product placement has long been an overt and important part of the Bond franchise and this falls right in with that history. Having a hunch, I logged on here to see what the general reaction was and saw very little about the topic at all (which furthers my theory).
Anyhow, I figured I'd see what your reactions are. Is the media manufacturing outrage based on errant tweets or us Bond fans truly livid (and I didn't get the memo)? Also -- has everyone forgotten that this is not, in fact, the first time Bond ordered a beer or gone without a martini?
Comments
nothing else going on in the world? make something up then....
Vive le droit à la libre expression! Je suis Charlie!
www.helpforheroes.org.uk
www.cancerresearchuk.org
live like Bond, yet all the time Hes was moving in to my world.
Bond now drives an Old car, Like me
Drinks cheap lager, Like Me
goes around unshaven and scruffy, Like Me
soon he'll be shopping at Aldi, wearing primark and Dropping the casions for the Bingo Halls. Also
the next time he's called to Help out with the price of water in some third world country. Instead of
him being found in the arms of some beautiful woman in some tropical paradise. He'll be out walking
a small terrier while listening to BBC Radio 4 on his phone.
If he gets a cheap Pulsar watch in Skyfall, he'll be my Twin.
Bond could end up as the new Del Boy. And as I've all ready written
I think it's great news.
I do remember reading from One Bond Fan " F**K Fleming " so
this news must be welcomed by many. Role on the Femine Hygiene
Products.
I'm not really bothered with Bond selling crap, It should just be
expensive crap. Not Bargin offer stuff.
Still I've written enough on this so I'll move on to another topic
and point out where everyone is going wrong there.
"Yes, a beer. But I only drink Heineken. Got that?"
"Rolex?"
"Omega"
"Beautifiul"
"Yes, I know I'm implying Rolex are inferior by comparison, which obviously they're not. Just they wouldn't pay a **** cent to be in this crap movie"
As to the hoo-hah, well its even more publicity and free advertising. Some of the ads on Youtube in association with QoS (esp one Heinekin one) were better executed than the film! That is a sad state of affairs. Pint please!
The Bond films have been selling crap forever. Goldfinger was the first film to do a bunch of product placement and that included Kentucky Fried Chicken (!) and Gillette Shaving Foam.
"I used to get a little bit angry when Harry (Saltzman) used to come on the set. In the plane scene with Pussy Galore, the whole thing was a Gillette exercise. You never saw anything like it. There was Gillette foam, Gillette aftershave…I said, ‘Harry what are you doing? It’s eight in the morning, the crew haven’t arrived and your’e dressing a set?’ He’d done a deal with Gillette and we were going to get sixpence to use their stuff.”
(Adrian Turner on Goldfinger, 1998, pages 158-59)
I think we're a level-headed bunch! No offence to mi6-hq, I do pop in there but it's downing shots compared to our slow sipping of a beverage. -{
Roger Moore 1927-2017
I think Mr. Carver proved that quite well!
Well yes. This is, of course, true. Everything from tuxedo brand to how often Bond shaves is scrutinized and bound to set someone off. I'm just for general reaction, but your point is well taken!
That could very well be! I rarely stray from this laid-back bunch, so perhaps I'm the real fury taking place on other boards. The question is, what type of beverage are we slow-sipping? A Heineken, perhaps?
To be fair, Guy Hamilton has said that Goldfinger was shot before KFC went global; they thought it was just a local business and they included as a way of saying, "Look! We really are in Kentucky!"
But back to the topic: I do think this controversy is manufactured. It's being reported as if Bond will no longer drink his trademark martinis and only drink Heinies, and there's no evidence of that.
Exactly right. It's presented in such a sensationalist fashion. If he were giving up martinis in favor of beer for good, that would be a bit different. Of course, everyone on this board knows Bond has not had a martini in every film.
The casual fan (or non-fan) may not realize this though -- which explains why I've had a few ask me how outraged I am that Bond is not drinking a martini.
Quite agree that's the whole thing. See my comments at point #7.
M: "Jealous husbands, outraged chefs, humiliated tailors . . . the list is endless."