Doubt she read them. Reminds me when RM was asked what his fave villains were and he just listed all the title rolls "Dr. No, Goldfinger, Man with the Golden Gun"
I managed to read the start of the interview before the paywall kicked in. PWB seems to be an avid reader so it wouldn't surprise me if she managed to read several of Fleming's novels if not all. NTTD is her most high-profile writing job so far, so she probably takes the job very seriously.
I managed to read the start of the interview before the paywall kicked in. PWB seems to be an avid reader so it wouldn't surprise me if she managed to read several of Fleming's novels if not all. NTTD is her most high-profile writing job so far, so she probably takes the job very seriously.
Doesn’t really matter if she read them or not. She wrote dialogue for the film. It’ll either be sharp, or it’ll be dull, but Fleming wasn’t going to help her there.
You have some serious talent involved in creating NTTD. Not just talent, but talent that should fit in very well for Bond, especially Craig's Bond. I think that Danny Boyle's departure and the resulting production delay and of course the inevitable tabloid feeding frenzy has obscured that talent level. Now, it's no guarantee that we will get a great Bond film in April but it does raise my optimism that we will. Ironically, in hindsight, I think in many ways the choice of Boyle and his "big idea" were more of a lightening rod than Fukunaga being brought on to replace Boyle.
He also seems like Craig is enjoying himself and at ease in the interview. That hasn't always been the case with Craig, so I hope he'll be just as good in the interviews for NTTD.
How do people feel about the fact that MGM has said that NTTD's marketing kicks off 'early next year'?
The Spy Command has reported on MGM's latest earnings telecon and the firm's leadership comment that NTTD's marketing begins properly early next year.
I guess that means the early December trailer drop predicted by JamesBond.de isn't happening.
Personally, I can't understand why marketing for a $245 million (allegedly) movie would start 12 weeks before the release. My understanding of movie publicity is that the most intense period is four weeks before the release date and for two weeks after. So, there is only really eight weeks between the start of January and the actual heavy marketing period kicking off.
The Black Widow movie has a May release and its trailer is out in a week's time, allegedly.
They could drop a trailer with Star Wars, and then start marketing the film in earnest in early 2020. Makes sense to me. Star Wars is going to suck all of the air out of the room for the next month.
I can't believe they're pushing NTTD even more. Other than Dan Rohmer possibly leaving the production there in months.
Could it be the teaser is released in December, but the main PR push with lots of teasers on TV, the title song artist and the music video are revealed, lots of posters on the streets etc? In other words: Perhaps the release of the trailer isn't considered part of the main PR push ….
Where is it being suggested that MGM is pushing the film back? They said they gearing up marketing early next year are are "on track for its Easter 2020 release". I see no need for panic.
Where is it being suggested that MGM is pushing the film back? They said they gearing up marketing early next year are are "on track for its Easter 2020 release". I see no need for panic.
It was suggested by Shatterfang a few posts ago. I was telling him not to panic
Where is it being suggested that MGM is pushing the film back? They said they gearing up marketing early next year are are "on track for its Easter 2020 release". I see no need for panic.
It was suggested by Shatterfang a few posts ago. I was telling him not to panic
I was wondering where he got that impression.
But I think I misunderstood your post too, as I took it that you were freaking out about it too. Sorry.
Clicking on the Skyfall teaser on Memorial Day Weekend in 2012, I was kind of interested in seeing what happens to Bond after 4 years and Quantum organization's possible return, in what direction Bond goes.
But after that trailer I was ABSOLUTELY BLOWN AWAY at the beautiful and cryptic imagery in that teaser with the kill them first line.
While a teaser reminiscent of that Skyfall tease right before Star Wars should really get word out and everybody hyped up for a new Bond flick when spring and its sunshine returns, I would imagine MGM is waiting for all of the spring 2020 contenders to get their trailers out before they release the Bond trailer: What kind of a city do we live in where the Bond 25 trailer comes out and then the Black Widow or Fast and Furious 9 trailer releases right after and steals all of its press? (Batman 89 reference)
IMHO, MGM will wait until the big spring 2020 flicks release their trailers before they release the NTTD trailer. This includes:
-Godzilla v Kong (March 13)
-A Quet Place 2 (March 20)
-Mulan (March 27; maybe it gets pushed back given the political climate and controversy?)
-New Mutants (April 3; I wonder if this really ever gets released in theaters)
-Untitled DC Film (April 3... we'd have heard by now...)
NO TIME TO DIE APRIL 8
And then MGM will possibly wait for the following trailers as well; I imagine the folks at Disney and Universal and WB want these trailers out behind Rise of Skywalker to start the hype.
These are the big blockbusters PG-13 non-animated, non-drama, big budget blockbusters for the first half of summer:
-Black Widow (it's May 1; kicks off what is technically summer movie season but still)
-Fast and Furious 9 (it is summer movie season May 22 but still)
And further down the road, but also very likely to get a trailer (2nd for Top Gun) behind Star Wars:
He also seems like Craig is enjoying himself and at ease in the interview. That hasn't always been the case with Craig, so I hope he'll be just as good in the interviews for NTTD.
I've always thought he and Colbert have a good rapport. He's always been at ease and relaxed on his show, IMO.
Plus they always joke about how fond Craig's wife is of Colbert.
Makes it sound like they are pushing the film back, to November 2020 maybe. Then the teaser could drop in April. It's the only thing I can think of.
This occurred to me too, but I can't see any advantage in it. From what I know of movie funding, production companies get the money in tranches, not one big sum, and they immediately start racking up interest on that cash. What we know of NTTD is that they were renting Pinewood studio space from spring 2018 when they were doing pre-production for what would have been Danny Boyle's Bond25. So, rather than have a year of tranches of cash before the box office stars rolling in, Bond25 has had two years of that already, and they'll still be paying interest on that $245 million they've now spent, for another five months. Ouch.
My understanding of marketing is that the drip, drip approach is better to get people to know and remember that your film or product is coming out and when. It's the teaser trailer, it's the teaser poster, the full poster, the first trailer, the subsequent trailers, the related social media, cast interviews where they give out bits of info; how long did we have to wait just to find out Malek's villain is called Safin? We still don't know what Dali Bensallah and Billy Magnussen's character names are.
They also say that marketing can be 50% of the original production cost. So, NTTD, or any recent Bond movie is, was, spending north of $120 million. Admittedly a chunk of that is co-marketing with Coca Cola and Heineken and other firms, but still, how do you spend $120 million in advertising in 12 weeks? Ten million a week, maybe you can?
The Bond Experience, you say on your videos you're a marketing guy, what say you?
I just don't understand why, after racking up so much debt, you would want to go against marketing convention and leave things so late. I do find it interesting that DC has been saying he now has American citizenship. The first 'American' Bond? And it is clear now that NTTD is going to be marketed strongly as DC's last.
Someone, I work in marketing. While I don’t know much about film marketing, I can say that the way consumers take in advertising has changed a lot over the past decade. There is a lot more noise out there than ever before. There are more direct ways to target consumers than ever before and cheaper ways of getting to them that could be more effective than traditional methods.
Perhaps this time around they have marketed by getting buzz in the press. There has been a lot in the tabloids. They have been getting people to post on social media to get buzz. Getting others to talk about the film rather than EON directly may be their strategy for now because it’s much cheaper than a teaser campaign, and it may possibly be more effective. It’s still too early for the big push, especially since Christmas is not the ideal time of year for Bond billboards.
More convinced than ever that there will be an "Exclusive IMAX only" teaser dropped with the Star Wars film which will be huge. Also, don't forget this is the first Bond film to actually be partially filmed in IMAX 70mm so I am sure they will be ballyhooing that aspect. Broad release teaser trailer after New Years and I'm still going out on a limb here and thinking that they will pony up for a full massive "exclusive" trailer during the Super Bowl.
"Joker" has now made more than $1 billion worldwide and I don't think anyone would say it had a long, drawn-out marketing campaign that saturated mainstream and social media. Right up to the opening, there were still questions about whether it would be a huge bust. I still haven't seen "Joker," but I have watched all the trailers, and I still couldn't tell you why I, as Joe Moviegoer, should want to see the film. Because there's a dance scene down some stairs....
As Matt S says, the rules have changed, and no one is more aware of this than the marketing execs in Hollywood.
More convinced than ever that there will be an "Exclusive IMAX only" teaser dropped with the Star Wars film which will be huge. Also, don't forget this is the first Bond film to actually be partially filmed in IMAX 70mm so I am sure they will be ballyhooing that aspect. Broad release teaser trailer after New Years and I'm still going out on a limb here and thinking that they will pony up for a full massive "exclusive" trailer during the Super Bowl.
I think this is correct: an IMAX exclusive Dragon Tattoo-style tease (0 dialogue but about 90 seconds of IMAX shots set to music with 0 context) or Dark Knight Rises style prologue (an entire 5-6 minute IMAX action scene? That may be a stretch)
Super Bowl trailer.
Though I wish that the Bond trailer should be the first new trailer of 2020 on January 2 or 3.
A genuine question - do film companies still base there trailer releases around other films theatrical runs? It seems to me that the net is where the majority of people view trailers these days. I was just wondering if that was still the deciding factor when all trailers go straight up on social media / YouTube
Someone, I work in marketing. While I don’t know much about film marketing, I can say that the way consumers take in advertising has changed a lot over the past decade. There is a lot more noise out there than ever before. There are more direct ways to target consumers than ever before and cheaper ways of getting to them that could be more effective than traditional methods.
Perhaps this time around they have marketed by getting buzz in the press. There has been a lot in the tabloids. They have been getting people to post on social media to get buzz. Getting others to talk about the film rather than EON directly may be their strategy for now because it’s much cheaper than a teaser campaign, and it may possibly be more effective. It’s still too early for the big push, especially since Christmas is not the ideal time of year for Bond billboards.
It is true there has been a lot in the tabloids, but a lot of it has been 'woke Bond' negative coverage, but I guess all publicity is good publicity.
The Matera filming generated a huge amount of social media buzz but that was only for September really.
I think the parody Twitter account, EON employee (not me BTW), says a lot about how people feel, that not enough is being done, and there's been odd stuff like the Casino Royale NTTD teaser only appearing on some regional Universal Pictures Facebook pages and not Twitter, for example.
I only want this to be DC's last film, not THE last film. And I don't want another 5-year hiatus because NTTD does bad box office.
I wouldn't be so sure that Universal (or MGM or EON) knows what it's doing. William Goldman's adage that Hollywood is a place "where nobody knows anything" still holds true.
Comments
Sounded like a total question dodge to me.
https://wp.me/p7Z61O-Zo
Bond on the Box - Website | Twitter | Facebook | Instagram | LetterBoxd | YouTube
The Spy Command has reported on MGM's latest earnings telecon and the firm's leadership comment that NTTD's marketing begins properly early next year.
I guess that means the early December trailer drop predicted by JamesBond.de isn't happening.
Personally, I can't understand why marketing for a $245 million (allegedly) movie would start 12 weeks before the release. My understanding of movie publicity is that the most intense period is four weeks before the release date and for two weeks after. So, there is only really eight weeks between the start of January and the actual heavy marketing period kicking off.
The Black Widow movie has a May release and its trailer is out in a week's time, allegedly.
Could it be the teaser is released in December, but the main PR push with lots of teasers on TV, the title song artist and the music video are revealed, lots of posters on the streets etc? In other words: Perhaps the release of the trailer isn't considered part of the main PR push ….
It was suggested by Shatterfang a few posts ago. I was telling him not to panic
I was wondering where he got that impression.
But I think I misunderstood your post too, as I took it that you were freaking out about it too. Sorry.
But after that trailer I was ABSOLUTELY BLOWN AWAY at the beautiful and cryptic imagery in that teaser with the kill them first line.
While a teaser reminiscent of that Skyfall tease right before Star Wars should really get word out and everybody hyped up for a new Bond flick when spring and its sunshine returns, I would imagine MGM is waiting for all of the spring 2020 contenders to get their trailers out before they release the Bond trailer: What kind of a city do we live in where the Bond 25 trailer comes out and then the Black Widow or Fast and Furious 9 trailer releases right after and steals all of its press? (Batman 89 reference)
IMHO, MGM will wait until the big spring 2020 flicks release their trailers before they release the NTTD trailer. This includes:
-Godzilla v Kong (March 13)
-A Quet Place 2 (March 20)
-Mulan (March 27; maybe it gets pushed back given the political climate and controversy?)
-New Mutants (April 3; I wonder if this really ever gets released in theaters)
-Untitled DC Film (April 3... we'd have heard by now...)
NO TIME TO DIE APRIL 8
And then MGM will possibly wait for the following trailers as well; I imagine the folks at Disney and Universal and WB want these trailers out behind Rise of Skywalker to start the hype.
These are the big blockbusters PG-13 non-animated, non-drama, big budget blockbusters for the first half of summer:
-Black Widow (it's May 1; kicks off what is technically summer movie season but still)
-Fast and Furious 9 (it is summer movie season May 22 but still)
And further down the road, but also very likely to get a trailer (2nd for Top Gun) behind Star Wars:
-Wonder Woman 1984 (June 5)
-Top Gun Maverick (June 26)
Bottom line: I think if most of these movies get their trailers out in the next few weeks, we can see Bond in cinemas on a teaser by Christmas.
I've always thought he and Colbert have a good rapport. He's always been at ease and relaxed on his show, IMO.
Plus they always joke about how fond Craig's wife is of Colbert.
This occurred to me too, but I can't see any advantage in it. From what I know of movie funding, production companies get the money in tranches, not one big sum, and they immediately start racking up interest on that cash. What we know of NTTD is that they were renting Pinewood studio space from spring 2018 when they were doing pre-production for what would have been Danny Boyle's Bond25. So, rather than have a year of tranches of cash before the box office stars rolling in, Bond25 has had two years of that already, and they'll still be paying interest on that $245 million they've now spent, for another five months. Ouch.
My understanding of marketing is that the drip, drip approach is better to get people to know and remember that your film or product is coming out and when. It's the teaser trailer, it's the teaser poster, the full poster, the first trailer, the subsequent trailers, the related social media, cast interviews where they give out bits of info; how long did we have to wait just to find out Malek's villain is called Safin? We still don't know what Dali Bensallah and Billy Magnussen's character names are.
They also say that marketing can be 50% of the original production cost. So, NTTD, or any recent Bond movie is, was, spending north of $120 million. Admittedly a chunk of that is co-marketing with Coca Cola and Heineken and other firms, but still, how do you spend $120 million in advertising in 12 weeks? Ten million a week, maybe you can?
The Bond Experience, you say on your videos you're a marketing guy, what say you?
I just don't understand why, after racking up so much debt, you would want to go against marketing convention and leave things so late. I do find it interesting that DC has been saying he now has American citizenship. The first 'American' Bond? And it is clear now that NTTD is going to be marketed strongly as DC's last.
Perhaps this time around they have marketed by getting buzz in the press. There has been a lot in the tabloids. They have been getting people to post on social media to get buzz. Getting others to talk about the film rather than EON directly may be their strategy for now because it’s much cheaper than a teaser campaign, and it may possibly be more effective. It’s still too early for the big push, especially since Christmas is not the ideal time of year for Bond billboards.
As Matt S says, the rules have changed, and no one is more aware of this than the marketing execs in Hollywood.
I think this is correct: an IMAX exclusive Dragon Tattoo-style tease (0 dialogue but about 90 seconds of IMAX shots set to music with 0 context) or Dark Knight Rises style prologue (an entire 5-6 minute IMAX action scene? That may be a stretch)
Super Bowl trailer.
Though I wish that the Bond trailer should be the first new trailer of 2020 on January 2 or 3.
It is true there has been a lot in the tabloids, but a lot of it has been 'woke Bond' negative coverage, but I guess all publicity is good publicity.
The Matera filming generated a huge amount of social media buzz but that was only for September really.
I think the parody Twitter account, EON employee (not me BTW), says a lot about how people feel, that not enough is being done, and there's been odd stuff like the Casino Royale NTTD teaser only appearing on some regional Universal Pictures Facebook pages and not Twitter, for example.
I only want this to be DC's last film, not THE last film. And I don't want another 5-year hiatus because NTTD does bad box office.
Looking on the bright side, I guess with Universal getting media coverage like this, they must know what they're doing marketing wise.
https://comicbook.com/movies/2019/09/30/universal-more-number-one-films-box-office-than-disney/
Could this be the light at the end of the tunnel? Guess we’ll find out in a week!