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Topic: What if Licence To Kill was released in the autumn of 1989?

I had a thought recently, what if Licence To Kill was released in autumn of 1989 instead of the summer?

My thought was since the summer of 1989 had so many other squeals such as Ghostbusters II, Indiana Jones And The Last Crusade, and Lethal Weapon II competing against Licence To Kill autumn would be a better time for it since movie releases at this point of a given year tend to not to be high profile big budget films. Also imagine that United Artists was able to give the film a decent marketing budget instead of the lackluster one we got. I feel that had this happened Licence To Kill would have been more successful at the box office.

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Re: What if Licence To Kill was released in the autumn of 1989?

Would have been worse. Batman was released then.

..................http://i9.photobucket.com/albums/a77/darkcrown_1969/Asp9mmSIG-1-2.jpg...............

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Re: What if Licence To Kill was released in the autumn of 1989?

Well, it was a lesson learned as after LTK Eon never released a Bond film in the summer season again. They've been autumn releases ever since, excepting the upcoming Bond 25 of course although it was originally scheduled for the autumn.

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Re: What if Licence To Kill was released in the autumn of 1989?

Asp9mm wrote:

Would have been worse. Batman was released then.

Batman was released on June 19, 1989. LTK was released less than a month later.

In answer to the original question, LTK would have certainly made more money had it been released in the fall. But it would have also needed a better marketing campaign to break even with TLD.

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Re: What if Licence To Kill was released in the autumn of 1989?

It was a lot later in the UK.  My ticket was for 09 September.

..................http://i9.photobucket.com/albums/a77/darkcrown_1969/Asp9mmSIG-1-2.jpg...............

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Re: What if Licence To Kill was released in the autumn of 1989?

Releasing it in autumn would not have made the movie any better  ajb007/biggrin

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Re: What if Licence To Kill was released in the autumn of 1989?

Asp9mm wrote:

It was a lot later in the UK.  My ticket was for 09 September.

The IMDB reports that Batman's UK opening was August 11. Keep in mind that films stayed in theaters much longer back then. My US ticket for Batman is dated October 4.

Higgins wrote:

Releasing it in autumn would not have made the movie any better  ajb007/biggrin

Luckily it was already pretty good. Better written than Batman as well, though I love both films.

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Re: What if Licence To Kill was released in the autumn of 1989?

@ ASP 9mm, Having worked in a cinema, it is still common for some movies if they are popular to have extended run today as well. At the cinema I worked at Birdman got an extended run once it started getting awards buzz. 

@Revelator, In my mind, if LTK have the same marketing budget that TLD gotten it would have helped it make more money. Many a James Bond scholar has mentioned that LTK had a poor marketing plan, along with a small budget for marketing the movie itself was a big reason why it underperformed at the box office.

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Re: What if Licence To Kill was released in the autumn of 1989?

PPK 7.65mm wrote:

@ ASP 9mm, Having worked in a cinema, it is still common for some movies if they are popular to have extended run today as well. At the cinema I worked at Birdman got an extended run once it started getting awards buzz. 

@Revelator, In my mind, if LTK have the same marketing budget that TLD gotten it would have helped it make more money. Many a James Bond scholar has mentioned that LTK had a poor marketing plan, along with a small budget for marketing the movie itself was a big reason why it underperformed at the box office.

LTK is a very odd movie. Great performance by TD and a trailblazer for the harder Bond that would follow Brosnan but lacking key elements. It looked cheap but had a great Villain and strong female lead. Its disjointed.

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Re: What if Licence To Kill was released in the autumn of 1989?

There might have been a problem had the LTK release date been set as late in the year as Christmas.

On November 27 1989, Avianca Flight 203, a Colombian domestic flight, was destroyed by a bomb in an assassination attempt by Pablo Escobar on presidential candidate Cesar Gaviria. In fact, Gaviria was not on the flight but all passengers and crew were killed, including some U.S. citizens.

As would have been reasonably plain in 1989, Franz Sanchez's character was, at least in part, based on Escobar, whose drug cartel, violence and trafficking to the U.S. made him especially notorious. Had LTK been scheduled for a release date after November, a minor sub-plot of the film might have been considered distasteful: Sanchez has Stinger missiles because he is threatening to bring down an American airliner unless the DEA lays off him. This unforeseen rub against reality, of sorts, might have required some further editing of the film, focussed on the expository dialogue between Pam and Bond about Sanchez's threat; the bombing of Avienca Flight 203 might have been considered too recent a tragedy for that particular sub-plot of the film to remain intact. As it is, in this respect the film seems almost, with hindsight, disturbingly if fleetingly prescient.

Last edited by Shady Tree (7th Aug 2019 13:02)